Huawei-Built Maextro S800 Captures 1 in 3 China Luxury-Car Sales in April
Updated
Updated · The New York Times · May 25
Huawei-Built Maextro S800 Captures 1 in 3 China Luxury-Car Sales in April
4 articles · Updated · The New York Times · May 25
$140,000 Maextro S800 sedans have become China’s best-selling luxury cars, with Huawei saying the model accounted for one of every three luxury vehicles sold in April.
Chinese buyers are shifting from Mercedes, BMW and Audi to domestic brands because they offer lower prices, more advanced in-car technology and designs tailored to local tastes.
That momentum is spreading beyond autos into personal goods and hospitality, where homegrown luxury labels are steadily displacing long-dominant European brands.
The shift is unfolding despite China’s property slump and weak consumer spending, reinforced by rising nationalism and growing pride in Chinese brands.
Is China's homegrown luxury boom a domestic trend or a preview of global market takeover?
With technology now defining premium, is the era of heritage-based luxury brands officially over?
How did a tech giant and a truck maker dethrone Germany's century-old luxury car dominance?