Updated
Updated · The New York Times · May 25
Huawei-Built Maextro S800 Captures 1 in 3 China Luxury-Car Sales in April
Updated
Updated · The New York Times · May 25

Huawei-Built Maextro S800 Captures 1 in 3 China Luxury-Car Sales in April

4 articles · Updated · The New York Times · May 25
  • $140,000 Maextro S800 sedans have become China’s best-selling luxury cars, with Huawei saying the model accounted for one of every three luxury vehicles sold in April.
  • Chinese buyers are shifting from Mercedes, BMW and Audi to domestic brands because they offer lower prices, more advanced in-car technology and designs tailored to local tastes.
  • That momentum is spreading beyond autos into personal goods and hospitality, where homegrown luxury labels are steadily displacing long-dominant European brands.
  • The shift is unfolding despite China’s property slump and weak consumer spending, reinforced by rising nationalism and growing pride in Chinese brands.
Is China's homegrown luxury boom a domestic trend or a preview of global market takeover?
With technology now defining premium, is the era of heritage-based luxury brands officially over?
How did a tech giant and a truck maker dethrone Germany's century-old luxury car dominance?