Costco Bundles 1-Year Gold Star Membership With $20 Shop Card for $65
Updated
Updated · 9to5Toys · May 22
Costco Bundles 1-Year Gold Star Membership With $20 Shop Card for $65
4 articles · Updated · 9to5Toys · May 22
$65 gets new Costco members a one-year Gold Star membership plus a $20 digital Costco Shop Card, with the incentive sent within two weeks after sign-up and auto-renew enrollment.
The offer is limited to first-year nonmembers and people whose primary or affiliate memberships have been expired for at least 18 months; renewals, upgrades and Costco employees are excluded.
Gold Star membership includes one household card for another adult at the same address and access to more than 500 U.S. warehouses, members-only gas pricing and services such as pharmacy, optical and tire centers.
The promotion effectively adds a sign-up perk to Costco's standard $65 annual Gold Star fee, while the Executive tier still requires an additional $65 upgrade.
Beyond the discount, how does Costco turn a simple membership fee into billions in profit and unwavering customer loyalty?
As food prices surge, is Costco's membership model a savvy saving strategy or a psychological spending trap?