Non-Carbonated Drinks Overtake Seltzers as Premixed Cocktails Jump 46.4%

1 articles · Updated · CNBC · May 24

Ready-to-drink premixed cocktails grew 46.4% in the 52 weeks ended April 26, while malt-based hard seltzer volumes fell 1.1%, marking a clear shift in beverage share toward still drinks.
Gen Z is driving much of that change, favoring tea-based, wellness-oriented and functional drinks over bubbly options they often associate with bloating, acidity and soda-like heaviness.
Surfside has become the standout winner in alcohol, helping pull rivals such as Sun Cruiser, Cutwater, BeatBox and BuzzBallz further into the non-carbonated canned-drinks boom.
The move is spreading more unevenly in nonalcoholic beverages: Celsius expanded its fizz-free energy line, Hint is betting on still flavored water, and Liquid Death helped normalize canned still drinks.
Aluminum cans are reinforcing the trend because they are cheaper than glass, more sustainable than plastic and now increasingly accepted for non-carbonated drinks once dominated by bottles.

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