Bella Hadid's $1,250 Prada Swimsuit Sells Out After French Riviera Sighting

4 articles · Updated · Who What Wear · May 22

$1,250 Prada one-piece swimsuit worn by Bella Hadid on a yacht off the French Riviera is already selling out after photos from Cannes week circulated.
The suit drew attention for combining several in-demand summer swimwear details—contrast straps, preppy stripes, an open tie-back and Prada's triangle logo.
Prada is benefiting from strong demand for luxury logo swimwear, a category the report says has become one of the most coveted of the summer season.
The sellout underscores Hadid's continued influence on fashion buying during high-visibility Riviera appearances tied to the Cannes Film Festival.

Is a $1250 swimsuit a true fashion investment or just this summer's most expensive, fleeting trend?

Beyond the brand, what hidden tech in a $1250 swimsuit makes it superior to a $50 one?