Parents Balk at $130 Fear of God Essentials Hoodies as Tweens Turn Them Into Status Symbols
Updated
Updated · Fox News · May 23
Parents Balk at $130 Fear of God Essentials Hoodies as Tweens Turn Them Into Status Symbols
2 articles · Updated · Fox News · May 23
$130-to-$200 Fear of God Essentials hoodies are becoming must-have items for tweens and teens, leaving some parents shocked at the cost of keeping up.
Parents told Business Insider the brand gained traction with their children by 2022, and some still bought the clothes because the hoodies became everyday staples.
Students say the appeal is the minimalist look—clean, simple and comfortable—which has made the label widely visible at school.
Some parents also back the brand despite the price because it fits their children's style and, in some cases, is acceptable under Christian school dress expectations.
Fear of God was founded by Jerry Lorenzo in 2011, with the lower-priced Essentials line launching in 2018; Lorenzo has said the brand reflects his faith but is not explicitly Christian.
Can a brand's religious undertones truly coexist with the hype-driven, high-priced world of modern youth fashion?
Does 'investment' streetwear teach teens value, or does it normalize high-cost consumerism for social status?
How will streetwear brands use tech like AR and blockchain to maintain exclusivity as the market grows?