The deal gives the brand on-site and broadcast visibility, including sponsorship of a Buy In preshow match that will stream on YouTube and HBO Max.
Attendees will be able to sample Vita Coco at the arena, buy its products at concessions and visit a concourse booth featuring appearances by AEW wrestlers.
AEW is using the partnership to add fan activations around a pay-per-view that will air live on traditional PPV and HBO Max pay-per-view.
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