Lego Launches $29.99 BMW E30 M3 Set for 40th Anniversary

7 articles · Updated · CarScoops · May 23

$29.99 in the U.S. and €27.99 in Europe buys Lego Speed Champions’ new BMW E30 M3, which goes on sale August 1 through Lego and retailers.
BMW and Lego designers developed the model together at BMW’s German headquarters, aiming to recreate signature E30 details such as the kidney grilles in brick form.
A special M Motorsport-inspired livery marks the M3’s 40th anniversary, combining black, red, blue and white graphics with prominent “40” decals and gold wheels.
The E30 M3 joins Lego’s existing BMW Speed Champions lineup, which already includes the BMW M4 GT3 and BMW M Hybrid V8 LMDh prototype.

Does the controversial BMW M3 set signal a shift in LEGO's billion-dollar strategy towards deeper but riskier brand integrations?

Why did LEGO and BMW create a new livery instead of recreating one of the M3 E30's iconic original racing designs?