LEGO Reveals $29.99 BMW M3 E30 Set for 40th Anniversary, Launching August 1

5 articles · Updated · stonewars.com · May 22

Amazon listings and official images showed LEGO’s Speed Champions BMW M3 (77263), a 358-piece set with one minifigure scheduled for release on August 1.
The model marks the BMW M3 E30’s 40th anniversary and carries a special livery created by LEGO and BMW, inspired by BMW Motorsport colors and graphics.
LEGO highlighted authentic E30 cues including the square hood, small front air intake and rear wing, while the set also appears to use an unusually high number of printed parts.
The set is priced at $29.99 in the U.S., £22.99 in the UK and €27.99 in Europe, matching this year’s standard single-car Speed Champions pricing.
BMW M3 (77263) appears to be the final newly revealed Speed Champions release for 2026, with a Jaguar Project 7 and Land Rover Defender two-pack also due in August.

How will automotive purists react to the unique, co-created livery on the iconic BMW M3?

Is this deep LEGO-BMW designer collaboration the new blueprint for co-branded collectible toys?

Can a 358-piece model truly capture the spirit of motorsport's most successful touring car?