Updated
Updated · The Guardian · May 23
Starbucks Returns Iced Horchata Shaken Espresso After 44% Sales Outperformance
Updated
Updated · The Guardian · May 23

Starbucks Returns Iced Horchata Shaken Espresso After 44% Sales Outperformance

7 articles · Updated · The Guardian · May 23
  • Starbucks brought back its iced horchata shaken espresso to the US summer menu after the drink outperformed all previous seasonal iced shaken espresso launches by 44%.
  • The chain also added a new horchata frappuccino, extending a flavor that blends coffee with the cinnamon-sweet profile of the traditional Spanish and Mexican drink.
  • In the UK, interest is rising even where horchata is less familiar: Google searches for “what is horchata” climbed 30% over the past three months, while “mexican horchata” rose 20%.
  • That momentum is spreading beyond Starbucks, with UK cafes, bars and restaurants adding horchata lattes, cocktails, ice cream and desserts as Mexican flavors gain wider traction.
As Starbucks and Taco Bell sell horchata, is its authentic cultural identity being lost in the mainstream?
With horchata's popularity booming, can its traditional ingredient supply chain meet surging global demand?