Updated
Updated · 9to5Google · May 21
Google TV Reaches 300 Million Devices as 18-Month Growth Slows to 11%
Updated
Updated · 9to5Google · May 21

Google TV Reaches 300 Million Devices as 18-Month Growth Slows to 11%

1 articles · Updated · 9to5Google · May 21

Summary

  • 300 million active Google TV and Android TV devices are now in use globally, up just 30 million from roughly 270 million about 18 months ago.
  • That marks growth of a little over 11%, a sharp slowdown from the earlier jump from 150 million in 2023 to 270 million around a year and a half later.
  • The deceleration reflects a maturing smart-TV market and fewer fresh adoption wins after major brands such as Hisense and TCL helped drive Google's earlier expansion.
  • At Google I/O 2026, Google highlighted better support for pointer-style remotes, but announced no major platform overhaul as reports suggest market-share gains are stalling.

Insights

How can Google TV’s revenue be projected to grow even as its new device activations have dramatically slowed down?
With its market share projected to shrink, should you still bet on Google TV for your next smart TV?