Only 100 copies of "Unethical Hoops" were made as Brooks, partnering with Underdog, launched a giveaway built around a parody board game targeting Shai Gilgeous-Alexander.
The game spoofs "Operation" with an SGA lookalike and labels such as "Head Snap," "Hook and Cook" and "Phantom Contact," alongside the tagline: "Don’t get baited. Steal the ball without getting whistled."
Brooks’ jab lands as criticism of Gilgeous-Alexander’s whistle-drawing has spread across NBA media and online discourse ahead of Friday’s Western Conference finals Game 3 in San Antonio.
Yahoo Sports analysis cited in the report found Gilgeous-Alexander falls on more than 17% of all shots this postseason and on more than 51% of called-foul shots, fueling the trolling campaign.
The stunt is especially pointed because Brooks and Gilgeous-Alexander are teammates on Canada’s national team; giveaway winners are due to be announced May 29.
Does the data truly support the claim that Shai Gilgeous-Alexander's play style is 'unethical'?
Is Dillon Brooks' game a harmless joke or a serious critique of the NBA's officiating crisis?
How will this board game feud affect Canadian teammates Brooks and SGA in the Olympics?