Costco Cuts New Gold Star Membership to $45 as Executive Plan Falls to $90 With Gift Cards
Updated
Updated · ZDNet · May 22
Costco Cuts New Gold Star Membership to $45 as Executive Plan Falls to $90 With Gift Cards
5 articles · Updated · ZDNet · May 22
$65 Gold Star memberships now come with a $20 Costco gift card, effectively lowering the first-year cost to $45; the $130 Executive tier includes a $40 card, cutting its net price to $90.
The offer applies only to new members and people who have not held any Costco membership in the past 18 months.
Auto-renewal is required to receive the gift card, using a Visa credit or debit card or a Mastercard debit card at sign-up.
Costco has not listed an end date for the promotion, though the deal can expire or sell out at any time.
Is Costco's new member deal a smart growth strategy or a costly way to attract customers who won't renew?
Is Costco's mandatory auto-renewal a psychological trap designed to profit from customer forgetfulness?