Mat Best Releases 'Folded Flag' Video on Fox Nation Ahead of Memorial Day, Backing 2018 Fallen-Soldier Tribute
Updated
Updated · Fox News · May 22
Mat Best Releases 'Folded Flag' Video on Fox Nation Ahead of Memorial Day, Backing 2018 Fallen-Soldier Tribute
2 articles · Updated · Fox News · May 22
Fox Nation on Friday debuted Mat Best’s new country music video “Folded Flag,” a Memorial Day tribute to fallen U.S. service members and the families they leave behind.
The release is tied to the Major Brent Taylor Foundation, which honors the Utah Army National Guard officer killed in Afghanistan in November 2018.
Best, a Black Rifle Coffee co-founder who enlisted at 17 and deployed five times with the 75th Ranger Regiment, said military service remains central to his work.
That veteran-focused profile extends beyond music: Black Rifle recently promoted a plan to erase $25 million in medical debt for 10,000 veterans and partnered with Folds of Honor in 2025.
Is Black Rifle Coffee's veteran support a sustainable mission or a calculated billion-dollar marketing strategy?
As BRCC targets mainstream growth, can its pro-veteran identity survive without being diluted?