Samsung Leads Latin America Smartphone Shipments Up 3% to 34.8 Million in Q1
Updated
Updated · Telecompaper EN · May 20
Samsung Leads Latin America Smartphone Shipments Up 3% to 34.8 Million in Q1
4 articles · Updated · Telecompaper EN · May 20
34.8 million smartphones were shipped in Latin America in Q1 2026, up 3% from a year earlier, with Samsung leading the region’s growth, Omdia said.
Channel inventory build-up, simpler product portfolios and vendors’ delay in passing higher memory costs to consumers helped lift volumes after a strong end to 2025.
Devices priced above $500 held demand, while lower-end models faced affordability pressure, showing growth was supported more by premium resilience than by mass-market strength.
The Q1 gain suggests regional momentum carried into 2026, though rising component costs and weaker low-end purchasing power could test how long that pace lasts.
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