Warner Bros. Opens $39 Superman Experience at Historic Stage 5
Updated
Updated · The New York Times · May 22
Warner Bros. Opens $39 Superman Experience at Historic Stage 5
5 articles · Updated · The New York Times · May 22
$39 buys entry to Warner Bros.' new Superman Experience: Defenders Unite, an interactive attraction inside the studio's historic Stage 5 in Burbank.
Stage 5 visitors move through the Fortress of Solitude in teams, using video walls, motion-capture effects, game software and physical sets to simulate powers like flight and super strength.
The attraction adds lower-intensity games and retail spending opportunities, from an $18 Liquid Kryptonite drink to merchandise including a $10 snow globe and a $300 Superman ring.
The opening turns a 90-year-old soundstage once used for films such as 1942's "Now, Voyager" into a paid immersive experience, underscoring Hollywood's shift toward fan-focused attractions.
Can Warner Bros.'s new Superman 'experience' truly compete with the immersive worlds of Disney and Universal?
Does this high-tech attraction elevate Superman's legacy or just turn his story into an expensive video game?