Samsung Galaxy S26 Sales Jump 15% in 6 Weeks as Trimmed Deals Fail to Deter Buyers
Updated
Updated · Forbes · May 18
Samsung Galaxy S26 Sales Jump 15% in 6 Weeks as Trimmed Deals Fail to Deter Buyers
3 articles · Updated · Forbes · May 18
Counterpoint data showed Galaxy S26 series cumulative sales ran 15% above the Galaxy S25 in the first six weeks after launch, while Samsung’s overall smartphone sales rose 5% year on year.
$200 off the Galaxy S26 Ultra and flatter incentives still converted buyers despite the memory-chip crunch, with Samsung holding the Ultra at $1,299.99 while raising prices on other models.
Europe drove much of that strength: Counterpoint said the S26 Ultra posted the highest-ever share of Samsung’s S-series mix there, helped by unchanged pricing versus the S25 Ultra.
China and Japan remained weak spots as local competition and price sensitivity hurt demand, and Counterpoint flagged a sales reversal in week six.
Samsung’s strategy reflects pressure from higher component costs that analysts say may persist, with memory prices not expected to stabilize until late 2027.
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