Samsung Cuts Galaxy S26 Ultra by $250 to $1,049.99 Without Trade-In
Updated
Updated · Android Authority · May 21
Samsung Cuts Galaxy S26 Ultra by $250 to $1,049.99 Without Trade-In
7 articles · Updated · Android Authority · May 21
$250 in instant credit now applies to every unlocked Galaxy S26 Ultra configuration at Samsung's US store, dropping the 256GB model to $1,049.99, the 512GB to $1,249.99 and the 1TB to $1,549.99.
The offer targets buyers put off by the Ultra's $1,299.99 starting price, and Samsung requires shoppers to choose either the instant discount or a trade-in rather than combining both.
Galaxy S26 and S26 Plus models are also discounted, with the base S26 at $819.99 and the S26 Plus at $924.99; savings on those phones range from $80 to $200 depending on storage.
Samsung has run no-trade-in S26 promotions before, but this is described as its biggest instant-credit deal yet for the best-selling Ultra, even as June Prime Day could test whether deeper cuts emerge.
Is Samsung's record-low S26 Ultra price a generous deal or a warning sign of unexpectedly weak sales?
Can a steep discount convince buyers to upgrade for AI features amid a global smartphone market slump?
Will marketing the S26 as an 'AI Phone' boost its long-term value or prove to be a costly mistake?