Amazon Says Prime Video Is Profitable, Citing 100 Million Viewers and $665 Million Film Box Office
Updated
Updated · About Amazon · May 21
Amazon Says Prime Video Is Profitable, Citing 100 Million Viewers and $665 Million Film Box Office
7 articles · Updated · About Amazon · May 21
Prime Video is already profitable and still early in its growth, Andy Jassy told shareholders, framing the service as a bigger earnings contributor for Amazon.
100 million-plus viewers for the Culpables trilogy and more than $665 million in box office for Project Hail Mary were cited as proof that original films and series are driving audience momentum.
Live sports are also fueling sign-ups and engagement, Jassy said, pointing to Thursday Night Football, Amazon's first NBA season, the Masters, NASCAR and UEFA coverage.
Third-party channel partnerships with HBO Max, Paramount+, Peacock, Apple TV+ and Fox add another growth lever as Amazon broadens Prime Video beyond its own originals and sports.
Is Prime Video's multi-billion dollar content spend truly profitable, or just fueling Amazon's retail empire?
Is Prime Video's new 'Ultra' tier making 4K streaming a permanent add-on cost for all subscribers?
How does your Amazon shopping history now decide which ads you see during live sports and movies?