Caitlin Clark Ranks No. 2 in U.S. Jersey Sales, Overtaking LeBron James

4 articles · Updated · Fox News · May 22

Fanatics retail data put Caitlin Clark second in U.S. basketball jersey sales, trailing only Stephen Curry and moving ahead of LeBron James, Luka Doncic and Victor Wembanyama.
The ranking sharpened criticism of the WNBA’s marketing after the league left Clark off a promotional graphic for Indiana’s May 17 game against Seattle despite her role in driving ratings, tickets and merchandise demand.
Clark answered on the court with 21 points and 10 assists in the Fever’s 89-78 win over the Storm, hours after the graphic drew backlash.
At 24 and in her third WNBA season, Clark has been credited with helping fuel a reported 1,000% jump in league merchandise sales, underscoring her outsized commercial impact.

Do race and jealousy impact how the WNBA markets its biggest stars?

Is the WNBA's marketing a simple blunder or a deliberate long-term strategy?