Marina's Pizza Co. Launches $55 Caviar Slice in Philadelphia as World Cup, All-Star Events Near
Updated
Updated · Fox News · May 21
Marina's Pizza Co. Launches $55 Caviar Slice in Philadelphia as World Cup, All-Star Events Near
2 articles · Updated · Fox News · May 21
$55 a slice will buy diners at Philadelphia's Marina's Pizza Co. a white pizza topped with a one-ounce jar of premium caviar, served on a gold plate with a keepsake mother-of-pearl spoon.
Friday's limited-time launch is dine-in only, with daily availability capped, as owner Mason Lesser pitches the item as an over-the-top food memory tied to America's 250th birthday, the FIFA World Cup and MLB's All-Star Game.
The price marks a sharp premium over Marina's regular menu, where a Margherita slice costs $5 and an 18-inch pepperoni pie costs $23.
Early response was upbeat, with the shop's announcement drawing nearly 400 likes in under 24 hours, while the Philadelphia Inquirer said the caviar's salinity and texture work with the pizza's cheese and crust.
Is a $55 caviar pizza a brilliant marketing stunt or the future of gourmet fast-casual dining?
Can a former pro surfer convince Philadelphia that a pizza slice is a legitimate luxury culinary experience?