Study Finds Most People Classify Ketchup as Ultra-Processed Food

6 articles · Updated · The Providence Journal · May 20

A recent study found most participants labeled ketchup an ultra-processed food, placing it alongside pretzels, yogurt and almond milk in public perception.
The same research showed air-popped popcorn and tomatoes ranked high as healthy, unprocessed foods, while brown rice was also presented as a healthier, less processed option.
Together, the foods mapped how people distinguish between processing and healthfulness, showing those judgments do not always align neatly across common grocery items.

If experts can't define 'ultra-processed,' how can consumers realistically follow the advice to avoid these foods?

Beyond personal choice, how can we fix a food system where the unhealthiest options are the most affordable and accessible?