Xbox Game Studios Opens Merchandise Shop With $74.99 Hoodies for Halo and Forza Fans
Updated
Updated · Pure Xbox · May 21
Xbox Game Studios Opens Merchandise Shop With $74.99 Hoodies for Halo and Forza Fans
4 articles · Updated · Pure Xbox · May 21
$74.99 hoodies, T-shirts, mugs and phone cases headlined Microsoft’s new Xbox Game Studios Shop, which launched with merchandise tied mainly to Halo and Forza.
Microsoft said the storefront will expand through the year around major game moments, using customer feedback to refine both the product lineup and shopping experience.
Gears of War and Fable are listed as coming soon rather than available now, while smaller initial offerings also cover Avowed, Hellblade 2, Age of Empires and other first-party franchises.
The shop gives Xbox a centralized merch outlet for its first-party brands, alongside existing dedicated stores for Blizzard and Bethesda properties.
Can Microsoft's new merchandise shop win over loyal fans, or will it fail the crucial test of brand authenticity?
In a $415 billion gaming market, will physical merchandise become the next battlefield for digital entertainment giants?