London Pizza Shops Expand as Breadstall Sells 10,000 Slices a Week
Updated
Updated · CNN · May 21
London Pizza Shops Expand as Breadstall Sells 10,000 Slices a Week
2 articles · Updated · CNN · May 21
Breadstall is selling about 10,000 slices a week at peak times and plans three more London openings this year, underscoring a broader boom in the city’s pizza scene.
That growth is being driven by a loosely defined “London pizza” style that mixes influences from Neapolitan, New York, New Haven and Roman traditions while giving chefs freedom to experiment.
Expansion is spreading across the market: Carmela’s is opening a second site in Covent Garden, Crisp has moved into Mayfair, and investors including Honest Burgers founders have backed Breadstall.
The surge contrasts with older chains such as Franco Manca, which reported a £3.2 million loss in 2024 and said it would close 16 unsustainable venues.
From pub-based slice operations to Michelin-noticed chefs like Michele Pascarella, operators say London is evolving from a pizza outpost into a contender among the world’s top pizza cities.
Can London's booming artisanal pizzerias permanently unseat the city's struggling, established pizza chains?
Beyond a 'no rules' approach, what truly defines the London pizza as a distinct, new global style?