Nikki Bella Joins Madam Paleta as Investor and Chief Margarita Officer for 100% Blue Agave Tequila
Updated
Updated · Fox News · May 21
Nikki Bella Joins Madam Paleta as Investor and Chief Margarita Officer for 100% Blue Agave Tequila
2 articles · Updated · Fox News · May 21
WWE Hall of Famer Nikki Bella said she has taken an ownership stake in Madam Paleta Tequila while also becoming its Chief Margarita Officer, expanding her business portfolio beyond wrestling and media.
Bella said she chose the brand because it matched her personal and business values: 100% blue agave tequila, women-led ownership, and a connection to her Mexican roots through family still living in Mexico.
The 40-something entrepreneur said authenticity drove the deal, arguing she routinely rejects large partnerships that do not fit the image and trust she has built with fans over two decades.
Madam Paleta adds a celebrity investor as it promotes its credentials in the premium spirits market, including being the first flavored tequila to win Best in Class at the San Francisco World Spirits Competition.
Beyond a famous face, what makes a new tequila brand a smart investment in 2026?
In a market full of celebrity tequilas, can an authentic approach truly win over consumers?
Is the 'hangover-free' tequila claim a health-conscious trend or just clever marketing?