Google Launches $100 AI Ultra Tier, Cuts Full Plan to $200
Updated
Updated · ZDNet · May 21
Google Launches $100 AI Ultra Tier, Cuts Full Plan to $200
9 articles · Updated · ZDNet · May 21
$100 a month is now enough for a new Google AI Ultra tier aimed at developers and creative pros, while the full Ultra subscription drops to $200 from $250.
The cheaper Ultra plan includes 5x AI Pro usage limits, priority access to Google Antigravity, Gemini 3.5 Flash support, 20TB of storage and ad-free YouTube Premium; the $200 plan offers 20x limits.
Google also expanded features across tiers: Gemini Omni video generation and Gemini 3.5 Flash are rolling out globally, while Gmail's AI inbox is extending to Plus and Pro users in the US.
AI Pro subscribers in the US, UK and other markets will also get YouTube Premium Lite at no extra charge, and Google is shifting usage caps to a compute-based model with optional paid AI credits.
Is Google's Gemini price cut a sign of confidence or a defensive move in the escalating AI war with its rivals?
Will Google's new compute-based AI limits empower developers or create more confusion than competitors' token-based models?
As Google rolls out 24/7 AI agents, are we outsourcing our daily planning and creativity to algorithms?