Spencer Pratt, Heidi Montag Land Campaign TV Deal as L.A. Mayoral Primary Nears
Updated
Updated · Hollywood Reporter · May 20
Spencer Pratt, Heidi Montag Land Campaign TV Deal as L.A. Mayoral Primary Nears
6 articles · Updated · Hollywood Reporter · May 20
Boardwalk Pictures has signed Spencer Pratt and Heidi Montag for an unscripted series tracking his Los Angeles mayoral campaign and, if he wins, his term in office, according to news that surfaced in mid-May.
Pratt's representative disputed that account, saying there is no signed contract and nothing has been pitched, even as the report tied the project to his rise in polls days before the primary.
The former reality-TV star has turned post-wildfire anger into a law-and-order campaign, with veteran GOP operatives and more than $60,000 paid to June Cutter of America First California helping power the effort.
His bid has rattled the local Democratic establishment because Mayor Karen Bass remains weakened after the fires, though she still leads polling and the top two finishers advance to a Nov. 3 runoff.
Hollywood money has also flowed in behind Pratt, with donors including Lucian Grainge, Haim Saban and Brian Grazer backing a candidate who has framed himself as a fix for both City Hall and the entertainment industry's decline.
With Hollywood and tech money, is this 'outsider' campaign just another big-budget production?
When a city's problems are real, can a reality TV star offer more than just a good show?
A historic fire ignited his campaign, but can one man's outrage truly rebuild a city's future?
Polls, Primaries, and Primetime: The Impact of Spencer Pratt and Reality TV on the 2026 Los Angeles Mayoral Race
Overview
As the June 2 Los Angeles mayoral primary approaches, the race is heating up with candidates using both traditional policy debates and unconventional strategies to capture voter attention. Recent polling by Emerson College offers insights into voter sentiment, showing a competitive landscape. Mayor Karen Bass is focusing on her achievements, such as reducing street homelessness and expanding affordable housing. Meanwhile, reality TV personality Spencer Pratt is shaking up the race with a digital-native, emotionally driven campaign style. This blend of policy focus and entertainment tactics is redefining how candidates connect with voters and shaping the future of local politics.