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Updated · Automotive News · May 19Mitsubishi Dealers Exit Franchise as Brand Cuts Low Performers and Stores Grow Scarcer
2 articles · Updated · Automotive News · May 19
- Mitsubishi’s retail network is shrinking as the brand drops low-performing outlets and some dealers abandon the franchise.
- Dealers leaving say Mitsubishi relies too heavily on fleet sales and offers too little incentive support for an aging vehicle lineup.
- That mix has left some retailers increasingly frustrated, with stores becoming scarcer as weaker operators are cut and others decide to walk away.
- The pullback underscores broader pressure on Mitsubishi’s dealer base as product and support issues weigh on the brand’s U.S. retail presence.
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