U.S. BOPIS Market to Hit $449 Billion by 2034 as Omnichannel Retail Expands
Updated
Updated · Vocal · May 20
U.S. BOPIS Market to Hit $449 Billion by 2034 as Omnichannel Retail Expands
1 articles · Updated · Vocal · May 20
$449.35 billion by 2034 is the latest forecast for the U.S. buy-online-pick-up-in-store market, up from $132.53 billion in 2025 and implying a 14.53% annual growth rate.
Convenience, faster fulfillment and lower last-mile delivery costs are driving that growth, as retailers use stores as fulfillment hubs and add real-time inventory, curbside pickup and digital payment tools.
288.5 million U.S. online shoppers are expected in 2025, supporting heavier BOPIS use in groceries, apparel and health and beauty products where speed, flexible pickup and easy returns matter most.
California and New York remain key markets, while Washington and Florida are emerging growth regions as retailers redesign stores, expand pickup zones and invest in contactless and mobile-based services.
Inventory accuracy, staffing and pickup-space constraints still pose operational risks, pushing major chains including Walmart, Best Buy, Kroger and Home Depot to keep upgrading omnichannel infrastructure.
Can small retailers survive the BOPIS revolution without the massive tech investments of giants like Walmart?
As stores become fulfillment hubs, what is the true cost to the traditional in-store shopping experience?
Beyond lockers, how will AR and AI transform your next curbside pickup into a personalized event?