Jell-O Launches Simply Line With 25% Less Sugar as Kraft Heinz Targets 2027 Dye Phaseout
Updated
Updated · Delish · May 19
Jell-O Launches Simply Line With 25% Less Sugar as Kraft Heinz Targets 2027 Dye Phaseout
11 articles · Updated · Delish · May 19
Jell-O introduced Jell-O Simply, a new line of ready-to-eat cups plus gelatin and instant pudding mixes made without artificial sweeteners or FD&C colors.
The products use real fruit juice and cut sugar by 25% versus Jell-O’s classic ready-to-eat gelatin, marking an early step in Kraft Heinz’s plan to remove petroleum-based dyes across its portfolio by end-2027.
Ready-to-eat cups are on sale now at $3.99 per four-pack in orange, raspberry lemonade and blueberry, while gelatin and pudding mixes arrive in August at $2.24 per box.
The launch extends a broader food-industry shift away from certified synthetic colors, with Pepsi, Sam’s Club and Tyson Foods already rolling out or pledging dye-free products.
As food giants ditch artificial dyes, must consumers pay more for less vibrant and potentially less tasty 'natural' products?
If 'natural' food dyes can come from GMOs, is the clean label trend just clever marketing in disguise?
What is the hidden environmental cost of replacing lab-made dyes with mass-farmed natural color sources?