Updated
Updated · USA TODAY · May 19
Costco Rolls Out $2.99 Strawberry Shortcake Sundae Nationwide as Summer Menu Rotation Continues
Updated
Updated · USA TODAY · May 19

Costco Rolls Out $2.99 Strawberry Shortcake Sundae Nationwide as Summer Menu Rotation Continues

7 articles · Updated · USA TODAY · May 19
  • $2.99 Strawberry Shortcake Sundaes are arriving at Costco food courts, with the new dessert layering strawberry soft serve, strawberry topping and shortcake pieces.
  • The item marks a shift from Costco’s earlier strawberry sundae, which used vanilla ice cream as the base, and joins the retailer’s rotating specialty lineup.
  • Online reaction has been largely enthusiastic, with some shoppers calling it a top-tier Costco dessert, though others complained favorite flavors often disappear too quickly.
  • Costco has not said how long the sundae will stay or confirmed a full nationwide rollout, and some warehouses are still serving earlier seasonal options.
Is Costco's viral sundae strategy a brilliant loyalty driver or a source of growing member frustration?
With sundaes and churros constantly changing, is Costco's iconic $1.50 hot dog combo truly untouchable?