Broadway's 'Giant' Recoups $5.6 Million in 10 Weeks
Updated
Updated · The New York Times · May 19
Broadway's 'Giant' Recoups $5.6 Million in 10 Weeks
4 articles · Updated · The New York Times · May 19
'Giant' has repaid its $5.6 million capitalization in 10 weeks, letting producers return investors' money and begin distributing profits.
The Broadway play did so with mostly seven performances a week, faster than many shows that need longer runs and the standard eight-show schedule.
For the week ended May 10, it outgrossed every other new play and musical of the season and posted an average ticket price of $175.
Starring John Lithgow as Roald Dahl, the play centers on a 1983 confrontation over Dahl's remarks about Israel and the potential fallout for his book sales.
How did a play exposing an author's bigotry become Broadway's biggest new hit?
Will this hit play's success permanently tarnish Roald Dahl's beloved literary legacy?