Disney Draws Backlash Over Pedro Pascal Disneyland Stunt With Influencers Ahead of May 22 Release
Updated
Updated · Hollywood Reporter · May 18
Disney Draws Backlash Over Pedro Pascal Disneyland Stunt With Influencers Ahead of May 22 Release
9 articles · Updated · Hollywood Reporter · May 18
Disney’s viral Disneyland clip of Pedro Pascal surprising apparent park guests sparked backlash after online fans identified the group as invited Star Wars bloggers, influencers and fan creators.
The criticism centered on the video’s spontaneous framing: Disney’s caption called it “the surprise of a lifetime,” and some outlets initially treated the encounter as an impromptu moment with random tourists.
A source close to the matter said the invitees were genuine Star Wars fans brought to preview new Smugglers Run additions, and their reactions to Pascal were real even though the setup was planned.
Influencers later posted thanks to Star Wars and Lucasfilm for arranging the event, while Pascal, Sigourney Weaver, Jon Favreau and Dave Filoni also appeared nearby with regular park visitors.
The flap lands days before The Mandalorian and Grogu opens this weekend as the first new Star Wars film in 7 years, after Disney has leaned heavily on influencer-driven promotion.
Will fan backlash over a 'fake' surprise hurt 'The Mandalorian and Grogu' at the box office next week?
As FTC fines for undisclosed ads increase, is Disney’s influencer marketing risking more than just its magical reputation?