Authorized sellers are now offering the iPhone Air for under 20,000 CZK, down from more than 30,000 CZK at launch and below 23,000 CZK late last year.
The steep discounting points to weak demand for a current-generation iPhone, with the report blaming Apple’s high pricing and a feature set that prioritized thinness over broader appeal.
Missing drawcards such as multiple rear cameras, stronger battery life and clearer differentiation left the Air looking less compelling than the cheaper iPhone 17 and older Pro models.
Consumer conservatism also hurt the model, as buyers largely stuck with familiar iPhones rather than paying a premium for a thinner design with visible trade-offs.
The weak start raises questions over whether the Air was a one-year experiment ahead of a foldable iPhone or a lineup Apple will try to fix in future generations.
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