Updated
Updated · Hollywood Reporter · May 18
Paramount Hires Barak Turovsky to Lead Consumer AI Across 2 Streaming Platforms
Updated
Updated · Hollywood Reporter · May 18

Paramount Hires Barak Turovsky to Lead Consumer AI Across 2 Streaming Platforms

1 articles · Updated · Hollywood Reporter · May 18
  • Barak Turovsky joined Paramount on Monday as executive VP and head of consumer AI, reporting to chief product officer Dane Glasgow and taking charge of the company’s consumer AI push.
  • Paramount said Turovsky will scale its AI and machine-learning teams to improve personalization, content discovery, platform intelligence, consumer engagement and monetization across Paramount+ and Pluto TV.
  • Turovsky most recently served as General Motors’ chief AI officer and previously held AI leadership roles at Cisco, Trax and Google, where he spent more than a decade.
  • David Ellison has made technology central to Paramount’s turnaround, arguing legacy media cannot compete without Silicon Valley-level products as the company also works through a $111 billion Warner Bros. Discovery deal.
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