Harris Poll Finds 56% of US Adults Distrust Automakers on Prices as 84% Fear Unnecessary Hikes
Updated
Updated · Car Dealership Guy News · May 18
Harris Poll Finds 56% of US Adults Distrust Automakers on Prices as 84% Fear Unnecessary Hikes
1 articles · Updated · Car Dealership Guy News · May 18
2,085 U.S. adults surveyed by Harris Poll showed a deep trust gap in car shopping, with 56% saying automakers are not honest about rising vehicle prices.
84% said they worry cost pressures could be used to justify unnecessary increases, even though many consumers recognize inflation and tariffs are pushing prices higher.
Rising vehicle costs are straining household budgets and reshaping purchase decisions, making affordability concerns a bigger factor in whether hesitant buyers move forward.
Dealers that clearly explain pricing, communicate cost pressures and offer affordable options may gain an edge as trust becomes a more important differentiator in closing sales.
Why are automakers ditching affordable cars when buyers need them more than ever?
With car prices at record highs, where is the extra $8,000 per vehicle actually going?
As cars become unaffordable luxuries, is the American dream of vehicle ownership ending?