NIQ Says 1 in 3 Shoppers Seek More Fiber as Daily Food Consumption Lags
Updated
Updated · NIQ · May 14
NIQ Says 1 in 3 Shoppers Seek More Fiber as Daily Food Consumption Lags
1 articles · Updated · NIQ · May 14
More than one-third of shoppers are actively trying to increase fiber intake, yet NIQ said everyday fiber consumption in food and beverage remains underdeveloped.
Fiber-stated products are still outperforming the broader food and beverage industry, suggesting demand is strong but not yet embedded in routine purchasing and eating habits.
Digestive health concerns and rising attention to colorectal cancer are intensifying focus on fiber’s role in daily diets, according to NIQ’s latest perspective.
NIQ said long-term growth will depend on shifting fiber from an intentional, occasional choice into a habitual part of everyday consumption.
With fiber demand soaring, which food category will see the next billion-dollar disruption?
Why do 95% of Americans fail to eat enough fiber, and can technology finally solve this gap?
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