Global Cannabis Tourism Market to Hit $26.9 Billion by 2032 as Legalization Expands
Updated
Updated · GlobeNewswire · May 18
Global Cannabis Tourism Market to Hit $26.9 Billion by 2032 as Legalization Expands
2 articles · Updated · GlobeNewswire · May 18
Summary
$26.9 billion is the projected size of the global cannabis tourism market by 2032, up from an estimated $11.0 billion in 2025, according to a new industry report.
A 13.7% CAGR is being driven by broader legalization of recreational marijuana, shifting consumer attitudes and demand for experiential travel tied to dispensaries, lounges, tours and wellness retreats.
Hotels, resorts and tour operators in cannabis-friendly markets are adding consumption areas, specialized packages, grow-facility visits and cannabis-friendly rentals to capture that demand.
Canada, the Netherlands and U.S. states including California, Colorado and Nevada remain leading destinations, while Thailand and Uruguay are emerging as new international hotspots.
The report also sees the 25-44 age segment reaching $14.2 billion by 2032, with the U.S. market valued at $3.2 billion in 2025 and China forecast to reach $4.6 billion by 2032.
With early cannabis boomtowns now in decline, is the global tourism market truly sustainable?
Why are major industries like Nevada gaming resisting the multi-billion dollar cannabis tourism boom?
Cannabis Tourism Market Outlook 2026: Growth Drivers, Economic Impact, and the Path to Global Leadership
Overview
The cannabis tourism sector is gaining strong momentum as of 2026, fueled by evolving consumer preferences and a proactive response from the hospitality and travel industries. Hotels and resorts in regions where cannabis is legal are adapting by offering designated consumption areas and cannabis-friendly accommodations, directly meeting the growing demand for legal and comfortable cannabis experiences. This widespread adaptation across the travel sector highlights how businesses are responding to tourists seeking new, cannabis-inclusive environments, marking a dynamic shift in the industry and setting the stage for continued growth and innovation in cannabis tourism.