Verizon Adds $100 Perks After $5 Unlimited Ultimate Price Hike

7 articles · Updated · Hindustan Times · May 16

Verizon expanded incentives across its myPlan and myHome programs after raising its Unlimited Ultimate plan by $5 on May 7, a move that triggered subscriber complaints.
The new offers include loyalty rewards, device upgrade deals and a waived $40 activation fee—returned as a bill credit—for customers adding a line or bringing their own device on eligible unlimited plans.
Online customers who buy a new smartphone and add a new line can also get a $100 Verizon e-Gift card, but they must file a redemption claim within 60 days and wait up to eight weeks for delivery.
Unlimited Ultimate subscribers are also being offered Identity Secure and Verizon Family Plus, which Verizon says add $15 in monthly value for the extra $5 charge.
The sweeteners come as Verizon has changed tariffs repeatedly and lost more than 2.25 million customers over the past three years while pushing for higher revenue per line.

Are Verizon's new perks genuine value or just a tactic to justify price hikes while ignoring deeper problems?

Can Verizon's financial turnaround last if its customer service and network reliability issues persist?

As telecoms add more services, are they building loyalty or just creating more complex and expensive customer bundles?