Bella Hadid Launches Jasmine Blues at Selfridges After U.S. Debut
Updated
Updated · HELLO! · May 16
Bella Hadid Launches Jasmine Blues at Selfridges After U.S. Debut
2 articles · Updated · HELLO! · May 16
Selfridges has begun an exclusive London launch of Bella Hadid’s limited-edition Ôrəbella fragrance Jasmine Blues, extending the scent’s rollout after a successful U.S. debut.
Jasmine Blues is built around jasmine and blue lotus, with Mediterranean bergamot on top, a floral-spice heart, and a woody musk, cedarwood, patchouli and balsam resin base.
Ôrəbella says the perfume draws on Hadid’s childhood memories of jasmine-covered garden walls and blue lotus flowers, framing the scent around reflection, discovery and “quiet magic.”
At Cannes, the 29-year-old paired the launch with a baby-blue sporty look, linking the new fragrance push to her latest high-profile festival appearance.
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