Amazon Cuts MacBook Neo 256GB to $589 as AI Chip Shortage Lifts PC Prices
Updated
Updated · Gizmodo · May 15
Amazon Cuts MacBook Neo 256GB to $589 as AI Chip Shortage Lifts PC Prices
2 articles · Updated · Gizmodo · May 15
$589 is Amazon’s current price for the MacBook Neo 256GB, undercutting Apple’s official price by $10 on a model Apple rarely discounts.
AI-driven GPU shortages have pushed semiconductor costs higher through 2025 and 2026, lifting prices for laptops and other computing hardware across the market.
Apple’s vertically integrated design helps the Neo stay below $600 despite that pressure, pairing an A18 Pro chip, on-device Apple Intelligence and up to 16 hours of battery life.
Amazon demand is already strong: the laptop holds a 4.7-star rating from 374 early reviews, and more than 7,000 units sold last month.
That pricing makes the Neo one of the cheapest current-generation Apple laptops available as Windows rivals with similar specs get more expensive.
Is the MacBook Neo a true bargain or will its hidden compromises frustrate users long-term?
How does Apple's budget laptop defy soaring chip prices while competitors struggle?
Can on-device AI really curb the massive energy consumption of cloud data centers?