Coca-Cola Ends Minute Maid Frozen Juice Concentrates as Five Alive Stays Gone in the U.S.
Updated
Updated · Fox News · May 16
Coca-Cola Ends Minute Maid Frozen Juice Concentrates as Five Alive Stays Gone in the U.S.
6 articles · Updated · Fox News · May 16
Coca-Cola said Minute Maid will discontinue all frozen juice concentrate products this year, ending a category once sold in cans for home mixing.
The company tied the move to shifting consumer preferences, extending a long retreat from older juice brands and formats.
Five Alive — launched in 1979 and quietly dropped from U.S. shelves around 1995 — remains a focal point of nostalgia, especially for shoppers who remember its frozen concentrate version.
That brand is not fully extinct: Coca-Cola still markets Five Alive in Canada and Nigeria, even as the U.S. frozen concentrate line disappears.
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