Updated
Updated · WOAI · May 16
Austin Police Arrest 3 at Swatch Store as Royal Pop Launch Draws 4 a.m. Crowds
Updated
Updated · WOAI · May 16

Austin Police Arrest 3 at Swatch Store as Royal Pop Launch Draws 4 a.m. Crowds

7 articles · Updated · WOAI · May 16
  • Three people were arrested for criminal trespass after Austin police broke up a crowd at The Domain Swatch store Saturday morning and cleared the scene by about 8 a.m.
  • APD said people began lining up around 4 a.m. for the 10 a.m. opening, then started arguing and fighting; officers gave multiple orders to leave before making arrests.
  • Swatch later said its Domain store and eight other U.S. locations would close for the day over public safety concerns after the Bioceramic Royal Pop Collection drew unusually heavy demand.
  • The company said the Royal Pop collection is not a limited edition, signaling more supply even as the launch triggered disruptions at several stores nationwide.
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