Swatch Cancels Troy Launch After Hundreds Gather, Closing at Least 17 Stores
Updated
Updated · CBS New York · May 16
Swatch Cancels Troy Launch After Hundreds Gather, Closing at Least 17 Stores
8 articles · Updated · CBS New York · May 16
Hundreds of people gathered outside Swatch’s Troy, Michigan, store by about 4:30 a.m., prompting the Somerset Collection location to cancel its Bioceramic Royal Pop Collection launch and stay closed for the rest of Saturday.
Police said the decision was driven by crowd size and safety concerns; mall security then told people to leave, and officers issued 2 trespassing citations to people who refused.
At least 17 Swatch stores were closed Saturday as the company cited “extraordinarily high demand” for the collection.
Swatch said the Bioceramic Royal Pop Collection is not a limited edition, suggesting the rush reflected demand rather than scarcity.
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