LA Police Cap Swatch-Audemars Piguet Watch Line at 200 as Resale Hopes Hit $1,200
Updated
Updated · KABC-TV · May 16
LA Police Cap Swatch-Audemars Piguet Watch Line at 200 as Resale Hopes Hit $1,200
4 articles · Updated · KABC-TV · May 16
Los Angeles police cut the line for the Royal Pop release to 200 people after more than 300 initially gathered outside Topanga Westfield and hundreds prepared to camp overnight.
The cap reflected limited supply ahead of Saturday’s launch of Swatch and Audemars Piguet’s eight-watch Royal Pop collection, priced at $400 to $420.
Four-hour waiters including Woodland Hills resident William Enenstein were turned away, even as the crowd stretched around the mall parking lot.
Resale demand helped fuel the turnout: one shopper said many buyers were trying to flip the pocket watches for about $1,200, though some said they planned to wear them.
Is this Swatch collaboration the future blueprint for all luxury brands?
Will this pocket watch collaboration cheapen Audemars Piguet's exclusive legacy?
What drives hundreds to camp overnight for a pocket watch in the digital age?