Honor paired the Honor 600 series launch with singer-actor Xiao Zhan’s appointment as global ambassador for its N-series smartphones.
The Malaysia rollout includes roadshows at IOI City Mall Putrajaya from May 18-24 and at Paradigm Mall, Johor Bahru from June 2-7, where visitors can test features including AI Image to Video 2.0.
Customers can also redeem an Honor Bluetooth speaker while stocks last, and each RM999 spent on a single receipt qualifies for a lucky draw.
That draw offers prizes worth up to RM127,000, with shoppers able to add one extra chance for every additional RM1,000 spent and stack up to four chances.
Is Honor's 7,000mAh battery and AI camera enough to conquer the competitive 'accessible flagship' market?
As Honor builds its open AI ecosystem, can it truly challenge the established dominance of Apple and Google?
Can Xiao Zhan's star power overcome the ethical concerns of an AI video generator with known demographic biases?