Myer's Bagels Apologizes After 1-Star Review Backlash Over AI-Edited Posts
Updated
Updated · Business Insider · May 16
Myer's Bagels Apologizes After 1-Star Review Backlash Over AI-Edited Posts
3 articles · Updated · Business Insider · May 16
Myer's Bagels pulled the disputed Instagram posts and apologized after customers flooded two AI-edited images with roughly 25 to 30 comments each and posted one-star Google reviews.
Owner Adam Jones said the backlash centered on AI-altered visuals that mixed real shop photos, a real customer quote and fabricated elements such as a different wood fire and handwritten note.
Jones said the 22-person Burlington bagel shop turned to an AI business tool to plan a month of social posts because it lacks steady in-house social media help.
The shop is not abandoning AI entirely: Jones said it will keep using the technology in other parts of the business, but handle social media more carefully after customers objected to posts that were not fully authentic.
From local bagels to massive data centers, is the growing public distrust of AI justified?
As AI perfectly mimics authenticity, how can consumers trust any brand's message?