Xbox Fans Back "XBOX" Branding by 64.8% in 19,176-Vote CEO Poll

7 articles · Updated · Windows Central · May 14

64.8% of 19,176 respondents chose “XBOX” over “Xbox” in a 24-hour X poll posted by new Xbox CEO Asha Sharma.
Sharma’s one-question survey asked fans to weigh the current mixed-case branding against an all-caps version that already resembles styling used in some Xbox logos.
Microsoft is unlikely to overhaul the brand based on a single social-media poll, but the vote suggests the company is testing how to refresh Xbox marketing.
The branding check comes as Microsoft leans harder on the Xbox name and drops “Microsoft Gaming,” signaling a broader push to strengthen the gaming brand.

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