OnePlus Loses Best Buy Display Space to Nothing Phones as U.S. Retreat Deepens in 2026
Updated
Updated · 9to5Google · May 15
OnePlus Loses Best Buy Display Space to Nothing Phones as U.S. Retreat Deepens in 2026
4 articles · Updated · 9to5Google · May 15
Best Buy stores in Kansas and California have pulled OnePlus phones from unlocked display sections, with Nothing Phone (3) and Phone (4a) Pro taking over the shelf space.
Wave7 Research said the change appeared in recent weeks, erasing one of OnePlus's last visible U.S. retail footholds after its carrier partnerships ended years ago.
Best Buy still lists OnePlus devices online, and some stores offer pickup, but the brand has already said it is evaluating its North America roadmap and product strategy.
That review comes as Oppo restructures its sub-brands, recently merging OnePlus with Realme, while OnePlus also weighs its future in Europe and broader global markets.
With OnePlus disappearing from Best Buy and stores, is this the end of the 'Flagship Killer' era in the U.S. smartphone market?
Could Oppo's consolidation of OnePlus and Realme signal the start of larger shakeups in the global smartphone industry as the market contracts?
As Nothing replaces OnePlus on shelves, will consumers trust a new brand or stick to established players like Google and Samsung?