Sony Clarifies Xperia 1 VIII AI Tool Suggests 4 Camera Settings After Backlash
Updated
Updated · Notebookcheck.net · May 15
Sony Clarifies Xperia 1 VIII AI Tool Suggests 4 Camera Settings After Backlash
2 articles · Updated · Notebookcheck.net · May 15
Sony said the Xperia 1 VIII’s AI Camera Assistant does not edit photos after capture; it recommends four scene-based settings that users can accept or ignore.
The clarification followed backlash over Sony X posts showing “before and after” samples in which the AI versions looked badly overexposed, with blown-out highlights and washed-out colors.
X users turned the campaign into a meme, posting parody comparisons with deliberately whitewashed “after” images, while Nothing CEO Carl Pei publicly questioned whether the posts were “engagement farming.”
The episode has left tech creators unsure whether Sony’s problem was poor sample selection or a marketing stunt, even as the Xperia 1 VIII became one of the week’s most discussed phones.
Will Sony's marketing disaster force tech giants to be more honest about their AI's real capabilities?
How does Sony's AI camera truly perform against the 'smarter' AI in Samsung's new S26 series?